Advertisers Look Better in Images: Interview with AdExchanger

A few days ago I caught up with AdExchanger‘s David Kaplan to talk “image strategy” for publishers and advertisers. From his article:

It’s been a year since photo ad network Pixazza morphed into Luminate, with a wider platform for sharing, indexing and monetizing publishers’ online images. The four-year-old Google Ventures-backed Mountain View company has steadily been rebuilding itself from an “AdSense for Images” into a platform for consumer-facing image apps.

“The rise of Pinterest as the third biggest social network, along with Facebook’s purchase of Instagram has made it clear that images are a central part of the internet experience,” I told him, and it’s our mission to make those images interactive and engaging for consumers, and profitable for publishers.

Thanks for the chat, David!

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