Tell Your Brand’s Story in Pictures

From Edelman Digital:

Do you remember your favorite book as a child? I was always drawn to picture books, because they allowed me to see an image and then construct a story from the photos on the page. Fast forward twenty-some years and I’m still drawn to “photo stories.” While I don’t flip through picture books like I did when I was younger, I’m constantly reading and viewing other people’s “story” within the social space.

The article argues that brands need Instagram accounts, partly because the photo-sharing service reaches 30 million members, and partly because it has trained those members to engage with image content (575 likes and 81 comments per second). There’s also something more authentic about a photo, say the folks at Edelman: “sharing photos on Instagram doesn’t ‘feel like an advertisement.’”

(Thanks for sharing, David Veneski!)

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