Welcome to the Imagesphere

Here’s the Cliff Notes version of my boss Bob Lisbonne’s presentation at FM’s CM Summit on Monday:

In the Kodak Era we took pictures on birthdays and vacations. Now, with a camera in nearly everyone’s pocket — there were 2.5 billion camera phones in use in 2009 — there is a whole new dynamic around image content. You can break down this new dynamic into three phases.

Phase I
We’re witnessing a massive increase in photo creation: Ten percent of the photos every taken by humankind were taken in the past 12 months (source).

Phase II
New platforms for sharing those images (especially Facebook, Instagram and Tumblr) have turned photos into the universal language for communicating in social media.

Phase III
New technologies are turning those static images into interactive experiences. The popularity of Pinterest, from anonymity to the third largest social network in a few short months, is one example. Luminate’s image apps, which are used by more than 100 million consumers, are another.

Welcome to the Imagesphere.

Full preso here.

Leave a Reply