Facebook’s History of People Using Media Badly

From a presentation by Facebook’s Paul Adams at FM’s Signal SF event last week: A history of technological advances and the early missteps of the media creators who used them (via Business Insider). It’s about time someone called out the idiocy of using the printing press for printing books in LATIN!

The more important point, though, is that content creators respond to new media technologies slowly — early TV was like going to the theater, only the actors appeared inside a small box in your living room; the early web was like reading the newspaper without the inky residue on your fingertips. Advertisers tend to respond even more slowly. Web publishers are hustling to embrace the social, conversational expectations of digital audiences, while most of the ads that support them are still Flash banner that beg you to click them. But, hey, we eventually figured out television advertising — I have hope.

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