98 Major Advertisers Ask to Stay Away from Rush Limbaugh’s Show

The consumer boycott of Rush Limbaugh’s radio program, which has already prompted nearly 50 advertisers to pull their ads, spreads to a longer list of advertisers and a wider pool of programs hosted by right-wing shock jocks.

Ninety-eight brands, including Ford, GM, Toyota, Allstate, Geico, Prudential, State Farm, McDonalds and Subway, have requested — by way of a letter from Premier Networks, the company that distributes these programs, to traffic managers at the local radio stations that air them — that their ads not appear during commercial breaks on the right-wing talk radio shows:

They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity).

Some of these advertisers didn’t realize their radio spots were running in those shows in the first place.

“This is big,” says John Avlon at Daily Beast, hitting right-wing radio at a time when audiences are already declining and the segment that does remain tuned in, old white guys, isn’t especially in-demand among big advertisers.

It’s a tough time to be a rude idiotic angry jackass, I guess.

  1. # Ken said: March 11th, 2012 at 5:10 pm

    Its not big news. As a former radio guy, you might be shocked (or not) to know that dozens of national radio advertisers have had this policy in effect since the early 1990′s.

    I saw the affidavits the stations had to fill out to verify the commercials aired and that request has been out there for many years. It really started when Howard Stern’s show became nationally syndicated (years before he moved to his little audience on satellite) and other kinds of shows were added to the list over time that discussed controversial issues or had a titillating lean to them.

    Some companies do not like to be associated with controversy and these kinds of shows fall into that category.

    John Avalon of the Daily Beast, who you quoted as saying “This is big”, just demonstrated that he has limited knowledge about this subject.

  2. # Chas said: March 11th, 2012 at 8:49 pm

    Thanks, Ken! So these advertisers have thought they were already avoiding these programs, and now they’re working harder to make sure that’s the case?

  3. # Carl said: March 12th, 2012 at 8:55 pm

    How do we find out the names of the advertisers that remain with Rush. I would like to write them a letter and suggest they leave Rush.

  4. # Chas said: March 13th, 2012 at 8:39 am

    Carl–The Atlantic has published a list of advertisers sticking by Rush: http://www.theatlanticwire.com/politics/2012/03/all-advertisers-who-are-sticking-limbaugh/49499/

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