Smell-vertising Adds One More Odor to Bus Stops
Until now, I’d say my least favorite kind of ad is the kind in magazines that smells like a combination of very strong perfume mixed with paper and ink. We may have new winner. Outdoor advertising technology will now squirt food smells into bus shelters, starting with McCain Foods in ads for its 5-minute baked potato product, Ready Baked Jackets. From Jezebel:
To advertise this revolution in potato-making, they’ve outfitted several bus shelters in U.K. cities with posters and a 3D fiberglass model of a Ready Baked Jacket potato. There’s a button you can press that turns on a heating element which then releases the scent and fills the whole area with warmth and the delicious smell of baked potato.
It’s clever, in theory. But, as a person who has waited in plenty of bus stops in my life, in practice, it seems more like what you’ll end up smelling is a baked potato smothered with tasty toppings like dog urine, cigarette ash, and — if it’s a really special commute — human feces.