Afri-Cola Commercial from 1968
This 1968 German commercial for Afri-Cola surfaced on Boing Boing again recently. Here’s the original Boing Boing post from 2005. As much as one may enjoy (??) the spot’s unusual blend of nuns, soft-core porn and free love advocacy, it wasn’t enough to maintain leadership for Germany’s one-time dominant soft drink brand. From Wikipedia:
After the Second World War, Afri-Cola became one of the most popular drinks in Germany and a symbol of the German Wirtschaftswunder. In 1952, the company launched Bluna, a lemonade similar to Fanta, which also became a hit among customers. However, in the hard competition of the 60s, Afri-Cola started to lose its influence on the German market to Coca Cola and Pepsi. The commercial designer and photographer Charles Wilp started a marketing campaign to regain its image. However, the market share of Afri-Cola continued to dwindle during the 1980s and 1990s.