Does this Newspaper Make Me Look Fat?

The Newspaper Association of America has launched a new ad campaign with the tagline “Smart is the New Sexy.”

Nice tagline. But since when does reading news online or getting it from a television news source make you less smart? And the punchline of the ad — “Because a little depth looks great on you” — makes me think newspaper reading might thicken my love handles.

  1. # Tim said: October 26th, 2011 at 7:58 am

    The ad visually addresses the idea that certain online news sources provide depth and value as well. And there’s an argument to be made about TV news making you less smart, particularly cable…

  2. # Chas said: November 6th, 2011 at 9:47 am

    Tim–Are you saying you’ve noticed more grammatical errors on ChasNote since I started watching the Real Housewives of New Jersey?!

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