Coke’s Pour It On Campaign Back in Rotation

When the CMO of Coke includes this anti-Coke PSA in her presentation at the 2011 IAB Leadership Meeting, you’d think every Coke agency — including small ones that work on regional co-op campaigns in partnership with groceries chains like Safeway — would know about it, and would avoid using materials from the original “Let It Pour” campaign in subsequent ads. Well, apparently not. This billboard is back in rotation in San Francisco.

Billboard at the corner of Valencia and 24th Streets.

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