Digital Ad Spend Will Hit $77 Billion By 2016

According to Forrester Research: “By 2016, advertisers will spend $77 billion on interactive marketing — or as much as they do on TV today.”

Interactive marketing includes paid search, online display, mobile, email and social media marketing, which together will represent 35% of all ad spending in 2016. Forrester predicts search marketing will lose share (to 44% from today’s 55%) and daily deals will lose their appeal.

More at Mediapost.

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