Nivea Pulls Racist Print Ad

According to Mashable, Nivea has pulled a print ad (above) in which it encourages African-American men to “re-civilize” themselves. Nivea’s apology posted to its Facebook page reads:

This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company.

Another version of the ad featured a white model, minus any recommendation to “Re-Civilize.” From Styleite:

Nivea has another ad that asks white men to “look like [they] give a damn,” which features a guy in a suit holding the similarly severed head of another guy with shaggy hair and a full beard. But that ad says nothing about re-civilization. The message there seems to be that white men already have a chance to be productive members of society, and they only need to trim a little scruff off here and there to maximize their potential to do so. In other words, they’re already civilized, they just don’t look like it.

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