Pixazza Is Now Luminate

Today we’re launching the world’s first platform for image applications — and a new name and logo to boot. Pixazza is now Luminate, and the first batch of image apps to launch on Luminate’s platform, according to TechCrunch, “will span a number of categories including commerce, information, social, organization, advertising, navigation, public service, and presentation.”

USA Today explains how it works:

“If you went to teen gossip site Just Jared on Tuesday and moused over an image of Angelina Jolie, you could have learned how to buy similar sunglasses and sweater at Nordstrom.com. Go there today, and there are also tabs for Facebook and Twitter comments, annotation by the publisher (perhaps a comment on Jolie’s hairdo), the ability to share the picture (or even a portion), shopping info and a Google ad.”

The Luminate icon indicates an image is interactive.

Mousing into an interactive image will reveal, at the bottom of the image, a tray of applications — social sharing tools, additional editorial content, and a carousel to browse through and shop for products inside the image. The next dozen applications will launch in the coming weeks.


A commerce app called Products enables consumers to mouse over the image and interact with tags on the picture.


An information app called Annotation allows publishers to quickly and easily tag any spot within an image and add information relevant to that image.

  1. # Yusri said: July 28th, 2011 at 1:19 am

    I am happy pixazza (now as Luminate) is getting better, got to try the new features.

    With the new branding, I hope there’s more advertiser coming and yes, good for publisher.

  2. # Chas said: July 28th, 2011 at 11:36 am

    Yusri–Glad you like the new name and features! Advertisers seem to like it too, which likely means more revenue coming soon.

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