There’s Something To Be Said For Implied Endorsement

The headline is a quote from Michael Wiley, global head of social marketing at VivaKi, on Facebook’s “Sponsored Stories” ad units, which are working twice as well as regular ad units on Facebook.

From Fast Company:

“When Facebook launched a new form of advertising called ‘Sponsored Stories’ earlier this year, some folks weren’t buying the plot. The new ad unit, which takes content generated by Facebook users and turns it into ads, seemed to be crossing some kind of line.

“Six months later, it looks like Facebook actually might have hit upon a powerful new form of advertising. The ads, which grab actions users perform on the Facebook platform (like Liking a brand page or checking in to a restaurant) and turn that into an ad that gets displayed only to the user’s friends, are in fact amplifying word of mouth.”

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