Web Usage Outside of Facebook is Shrinking

Growth of Facebook, Decline of Web

In the early days of Federated Media, we started new-prospect meetings with a chart that showed one line going up and to the right (“Internet usage is growing”) and another line going up more steeply (“usage of conversational media such as blogs and social networking sites is growing faster”).

Time to update that chart! The latest numbers from Comscore (the same source we used back in 2006) show that without Facebook, the Internet is actually shrinking.

More at Business Insider.

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