Online Display Ad Spending to Pass Paid Search by 2015

eMarketer predicts US marketers will spend $12.33 billion in online display advertising (including online video, banner ads, rich media and sponsorships) versus the $14.38 billion they’ll spend on search advertising. By 2015, display spending will surpass search.

eMarketer display v search spending thru 2015

“The rise of display advertising, in particular online video, goes hand in hand with a rise in usage of digital advertising for branding. Online advertising, long considered primarily for direct response, still leans in that direction. But branding is increasing in importance as better ad vehicles develop for this purpose and market dollars flow.”

More at eMarketer.

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