Peugeot Print Ad With Functioning Airbag

This is fun: On the first page of a 3-page ad sequence, Peugeot invites readers to smack the grill of one of its vehicles — a fist impersonation of an oncoming car in a head-on collision. The impact triggers a mini airbag puffing out of the steering wheel on the next page, where a 2-page spread shows the Peugeot’s interior.

Sort of like the VW print campaign where you could “test drive” their new swiveling headlights by guiding your smartphone around the curvy road pictured in the ad. And much better than VW’s recent campaign in South Africa’s Auto Trader magazine that invites readers to eat the road.

(Thanks, Adverblog!)

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