VW’s Print Ad You Can Eat

VW Edible Print Ad

Forget ad blockers and Tivo, if you don’t like this ad you can eat it.

From Adweek: “VW South Africa has cooked up a lovely little ad you can eat — and placed it in Auto Trader magazine. ‘Eat the Road,’ reads the copy. ‘Seriously, eat it.’”

Hmm, seems like a lot of effort (and use of questionably edible ingredients) for a gimmick that won’t get much actual follow through by Auto Trader readers. How many of them will tear out the page and gobble it down?! More importantly, how many of them will come away from the ad thinking that the Golf R grips the road better than the competition? Unless Auto Trader readers also follow Adweek or ChasNote, I wonder how many will notice that VW’s ad is more special — it’s edible! — than any other display ad in that month’s magazine.

Instructions on how to eat VW print ad

Comment from Marcia Simmons:

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