Wonka’s Movie-Inspired Candy Empire

Forty years ago Quaker Oats ponied up $3 million to finance the 1971 film “Willy Wonka and the Chocolate Factory” in exchange for the rights to create and sell Wonka-branded candy bars. At the last minute production troubles prevented the bars from going into distribution but Wonka bars and candy eventually hit store shelves. Full story at Brandchannel.

Which of their commercials do you like best?

Laffy Taffy.



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