ChasNote

On Instagram, no one knows you’re a dog.

From Stuart Elliot in NY Times:

“For Mighty Mutts, an animal shelter and adoption service, McCann Erickson New York outfitted dogs with ‘collar-cams,’ small digital cameras that can be mounted on canine collars and programmed to take photographs at regular intervals…. a lot of ‘feet and fire hydrants,’ said Sean Bryan, a group creative director at McCann Erickson New York, who worked on the campaign with Tom Murphy, also a group creative director.”