Go, Girl Scouts

Girl Scouts are tapping social media, geo-locating services and mobile payment systems to boost sales. We should all pay attention. From BrandChannel:

“Don’t be fooled by that cute kid bearing a box of cookies and a big smile: the rebranded Girl Scouts are social marketing ninjas. Consider that there is a standalone website, YouTube channel, a Flickr group, and Facebook page for Girl Scout Cookies. No wonder today’s digitally savvy 9 year-old Girl Scout can sell 400 boxes of Thin Mints in an hour. Using Facebook, an iPhone and e-payment service Square, Facebook global policy manager Jud Hoffman’s daughter Greta and a few friends did just that.”

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