You are currently browsing the archives for January, 2011.

Unwanted Exposure: Keep Your Brand Out of Mugshots

Best Buy employee mugshot

Combine the popularity of photos, the affordability of police mugshots, the tough economics at newspapers and the increasing population of employees who are required to wear corporate colors, and this is what you get: Brands showing up in all the wrong places. From BrandChannel:

“[A] kind of negative exposure is emerging as newspapers catch on to the grim popularity of publishing mug shots in a police blotter section. In addition to The Smoking Gun website, news outlets across the US, from St. Louis to Kentucky to Ft. Myers, are increasingly featuring mug shots. (Last year, Change.org even posed the question, ‘Can mug shots save the newspaper industry?’)”

More from the ChasNote Product Dis-placement file.

Turn Your Next Party into a Birthday Movement

This Will Cost Me: Buying Lucky Jeans Just Got Easier

I think it’s a good practice to support your business partners and to buy their products as appropriate. So on the one hand, I’m thrilled that Lucky Brand has just become a business partner — now I can justify expanding my Lucky jean collection from three to ten! On the other hand, this new relationship might damage my credit.

Lucky Brand ads served by Pixazza
(Above image from Just Jared: When users mouse-over an image that features jeans, they are presented with a Pixazza-powered list of product links, sponsored by Lucky Brand.)

Welcome aboard, Lucky, and thanks for the support, Charlie!

Starting to Think This Twitter Thing Is for Real

We’ve just hired some new talent in the IT department here at ChasNote, and his first order of business was Tweetifying ChasNote. I know what you’re thinking: Welcome to 2008, Mr. Chas!

Twitter Button Added to ChasNote

Thanks, Mike!

In Japan, Kit Kats Come in Green

Wasabi Kit Kats from Japan

My colleague Mike McCreavy returned from Japan with these wasabi-flavored Kit Kats. They are green and surprisingly tasty. Frankly I couldn’t detect any wasabi flavor. Maybe the sugary, chocolatey, waffery combination that makes a Kit Kat a Kit Kat is just too overpowering.

While Nestle owns Kit Kat worldwide, the US version is made and distributed by Hershey under a licensing agreement. Now that hundreds of millions of customers share pictures across national boundaries, I wonder if the brand stewards at both companies are second guessing that arrangement.

(Hand model credit: Ben Leaverton.)

New Huggies Diapers Allow Tots to Cause More Trouble

Huggies – “SoirĂ©e” from MassMarket on Vimeo.

Reece’s Peanut Butter Cups at CES

Reeces Peanut Butter Cups Miniatures

Reece’s certainly caught my attention with their booth at the Consumer Electronics Show in Las Vegas this week. And it wasn’t just the broad-shouldered men in tight orange t-shirts or the free candy. It was confusion over why a company that sells a product that appeals to around 308 million Americans (some people are allergic to peanuts) would spend such a premium to reach 150,000 gadget geeks and consumer electronics resellers. CES attendees have high-end cellphones and enviable income levels, but they likely can’t eat any more Reece’s minis than anybody else.

Reeces Mini in Glass Box at CES

The caption under this photo from Boing Boing:

The Hershey Company chose CES as its venue to launch a new mini Reese’s pieces candy line. “People keep asking why we’re here,” said one of its staffers at the booth. “But we understand our business.”

A guest column in Ad Age by Nielsen’s Pete Blackshaw — from March 2009 — may explain Reece’s logic.

Is the future of marketing about marketing to marketers? …. It’s gotten so crazy that analysts, strategists, and creatives have become de facto media channels. Jeremy Owyang of Forrester is one of the brightest, in-touch minds in the digital space, but he’s also got buzz reach that would make most media planners salivate. David Armano of CriticalMass is in the same category: brilliant mind — one of our own — but also media channel. Ditto for B.L. Ochman, Steve Rubel and countless others.

Perhaps Reece’s was betting that 30,000 of those 150,000 CES attendees would do what I’m doing — take a picture of the booth (perhaps shake head in disbelief) and then upload it to my blog, Facebook page, Twitter and Instgram feeds. Thirty thousand times 1000 followers each is 30 million impressions. Not bad.

Cadbury Kids Do the Eyebrow Dance

(Thanks, Emily!)

Pictures Dominate Social Media Activity

Harvard Business School professor Mikolaj Jan Piskorski analyzed users of Facebook, Twitter and My Space and came to this conclusion: “People just love to look at pictures. That’s the killer app of all online social networks. Seventy percent of all actions are related to viewing pictures or viewing other people’s profiles.”

Women Dancing Image from Business Insider

Pictures of women, mostly. His data suggest that two-thirds of picture views are pictures of women — men looking at women they hardly know (and some women they know well), and women looking at other women they know well. More at Business Insider.

Related: Instagram reaches 1 million users and Facebook users uploaded 750 million pictures over New Year’s weekend.