Boing Boing's Journey from Internet Culture to Internet Counterculture

The Boingers

The story of how Boing Boing launched, built a profitable business, and still run it on their own terms. From Rob Walker’s profile in FastCompany:

“Boing Boing’s version of that tale is a little different. Frauenfelder and his partners didn’t rake in investment capital, recruit a big staff and a hotshot CEO, or otherwise attempt to leverage themselves into a ‘real’ media company. They didn’t even rent an office. They continued to treat their site as a side project, even as it became a business with revenue comfortably in the seven figures. Basically, they declined to professionalize. You could say they refused to grow up.”

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