Changes on the Work Front

In a few weeks, I’ll be joining the team at Pixazza as Chief Revenue Officer and Head of Publisher Development.

Which means I’m changing my role at Digg. While I’m handing off daily management responsibilities, I’ll stay on as a strategic advisor to Digg. In that capacity, I’ll be helping with Digg’s ad platform strategy.

Helping online content-creators make money lights a fire in me. Almost 6 years ago, John Battelle came to me with an idea that became Federated Media. We created a company that enables blog publishers to fund important stories and break news from outside the Big Media club.

Digg Logo

One of FM’s first major sites was Digg. As Digg’s Publisher and Chief Revenue Officer in 2009 and 2010, I worked on a platform that is now poised to enable news sites to better monetize original stories.

Pixazza Infocard

When I started talking to Bob Lisbonne and Jim Everingham at Pixazza, I heard something that reminded me of my favorite parts of FM and Digg — evidence of an innovative model to sustain great digital content. Hundreds of thousands of websites are attracting audiences to photographs. But it’s hard for contextual ad-serving technologies to identify what’s inside an image. So advertisers haven’t spent big dollars against image content, and photo-heavy publishers, like bloggers in 2004 and 2005, struggle as a result. Pixazza’s got technology that takes on that problem. In my new role at Pixazza, my ultimate goal is to serve audiences by unlocking photo content as a revenue-driver, which helps both advertisers and publishers move their businesses forward.

  1. # Bernie Albers said: October 25th, 2010 at 9:55 am

    Congratulations Mr. Edwards! You’re joining a fantastic team at Pixazza – loads of respect for their vision and the opportunity they hope to bring over the finish line. You’re just the guy that can make it happen.

  2. # Tac Anderson said: October 25th, 2010 at 10:16 am

    Conrats on the new opp Chas. Sounds like a cool company with lots of potential. Best of luck.

  3. # Digg Loses Another Key Exec said: October 25th, 2010 at 10:19 am

    [...] adviser to Digg — in particular, with Digg’s ad platform strategy, he said in a personal blog post.Edwards joined Digg in June 2009 from Federated Media.Digg has had a tough year, following the [...]

  4. # Digg Loses Another Key Exec - Trotting Weasel said: October 25th, 2010 at 10:40 am

    [...] Edwards, who plans to take up a full-time position as Pixazza’s chief revenue officer and development publisher, will remain a strategic adviser to Digg — in particular, with Digg’s ad platform strategy, he said in a personal blog post. [...]

  5. # Grier Graham said: October 25th, 2010 at 10:56 am

    Congrats Chas. This sounds like a great challenge in an interesting, emerging area of the web. Pixazza is lucky to get you!

    All the best,
    Grier

  6. # Digg Loses Another Key Exec | TweetsOnTech.com said: October 25th, 2010 at 12:41 pm

    [...] Edwards, who plans to take up a full-time position as Pixazza’s chief revenue officer and development publisher, will remain a strategic adviser to Digg — in particular, with Digg’s ad platform strategy, he said in a personal blog post. [...]

  7. # Digg Loses Another Key Exec | RetweetToday.com | News for Us, by Us! said: October 25th, 2010 at 1:03 pm

    [...] Edwards, who plans to take up a full-time position as Pixazza’s chief revenue officer and development publisher, will remain a strategic adviser to Digg — in particular, with Digg’s ad platform strategy, he said in a personal blog post. [...]

  8. # todd garland said: October 25th, 2010 at 1:38 pm

    looks like a really fun project. best of luck!

  9. # Delyn Simons said: October 25th, 2010 at 2:30 pm

    congrats, Chas! Can’t wait to hear more about your new pixazza opportunity.

  10. # Digg Loses Another Key Exec | Technology and Web 2.0 said: October 25th, 2010 at 2:31 pm

    [...] Edwards, who plans to take up a full-time position as Pixazza’s chief revenue officer and development publisher, will remain a strategic adviser to Digg — in particular, with Digg’s ad platform strategy, he said in a personal blog post. [...]

  11. # Kevin Rose said: October 25th, 2010 at 3:14 pm

    Wish you the best of luck my friend, you’re a rockstar.

  12. # Tweets that mention Changes on the Work Front -- Topsy.com said: October 25th, 2010 at 3:31 pm

    [...] This post was mentioned on Twitter by Tac Anderson and Tom Foremski, Chas Edwards. Chas Edwards said: Changes on the work-front for me: http://bit.ly/bhgdAT [...]

  13. # todd fitzgerald said: October 25th, 2010 at 3:46 pm

    Congrats Chas! Best of luck to you…not that you need it ; )

  14. # Chas said: October 25th, 2010 at 5:30 pm

    Kevin: Thank you, my friend. I appreciate the opportunity to stay in the mix at Digg!

  15. # Digg Loses Another Key Exec | Michael Reinstein said: October 25th, 2010 at 6:22 pm

    [...] Edwards, who plans to take up a full-time position as Pixazza’s chief revenue officer and development publisher, will remain a strategic adviser to Digg — in particular, with Digg’s ad platform strategy, he said in a personal blog post. [...]

  16. # Vanessa said: October 25th, 2010 at 6:26 pm

    Congrats Chas! Can’t wait to hear all about it over turkey and stuffing.

    Vanessa

  17. # Digg Loses Another Key Exec | BizNodes.com said: October 25th, 2010 at 7:58 pm

    [...] Edwards, who plans to take up a full-time position as Pixazza’s chief revenue officer and development publisher, will remain a strategic adviser to Digg — in particular, with Digg’s ad platform strategy, he said in a personal blog post. [...]

  18. # Asha {Parent Hacks} said: October 26th, 2010 at 7:25 am

    Best of luck to you, Chas! They’re lucky indeed — your enthusiasm and energy and infectious.

  19. # Greg said: October 26th, 2010 at 7:50 am

    Congratulations Chas on the new role!! Look forward to catching up soon.

  20. # Bob Buch said: October 26th, 2010 at 8:20 am

    Longtime reader, first time commenter. Chas, truly enjoyed working together at Digg, good luck at Pixazza, they made a great hire.

  21. # Chas said: October 26th, 2010 at 12:07 pm

    Bob, I bet you say the same thing every time you call into NPR programs. :) Thanks for the kind words.

  22. # app developer said: October 29th, 2010 at 12:46 am

    Pixazza looks like a winner, congratulations.

  23. # Digg Loses Another Key Exec said: December 21st, 2010 at 12:47 am

    [...] Edwards, who plans to take up a full-time position as Pixazza’s chief revenue officer and development publisher, will remain a strategic adviser to Digg — in particular, with Digg’s ad platform strategy, he said in a personal blog post. [...]

Leave a Reply