Changes on the Work Front
In a few weeks, I’ll be joining the team at Pixazza as Chief Revenue Officer and Head of Publisher Development.
Which means I’m changing my role at Digg. While I’m handing off daily management responsibilities, I’ll stay on as a strategic advisor to Digg. In that capacity, I’ll be helping with Digg’s ad platform strategy.
Helping online content-creators make money lights a fire in me. Almost 6 years ago, John Battelle came to me with an idea that became Federated Media. We created a company that enables blog publishers to fund important stories and break news from outside the Big Media club.
One of FM’s first major sites was Digg. As Digg’s Publisher and Chief Revenue Officer in 2009 and 2010, I worked on a platform that is now poised to enable news sites to better monetize original stories.
When I started talking to Bob Lisbonne and Jim Everingham at Pixazza, I heard something that reminded me of my favorite parts of FM and Digg — evidence of an innovative model to sustain great digital content. Hundreds of thousands of websites are attracting audiences to photographs. But it’s hard for contextual ad-serving technologies to identify what’s inside an image. So advertisers haven’t spent big dollars against image content, and photo-heavy publishers, like bloggers in 2004 and 2005, struggle as a result. Pixazza’s got technology that takes on that problem. In my new role at Pixazza, my ultimate goal is to serve audiences by unlocking photo content as a revenue-driver, which helps both advertisers and publishers move their businesses forward.