School Lockers As Billboards

Ads Wrapped Around School Lockers

Several members of the ChasNote editorial board (myself included) are up in arms about this one: School districts in the Minneapolis area are supplementing their budgets by selling ads wrapped around students’ lockers.

Come on, America, let’s fund our public schools. This is embarrassing.

  1. # Tweets that mention School Lockers As Billboards -- said: October 20th, 2010 at 6:27 pm

    [...] This post was mentioned on Twitter by Chas Edwards and Charles Meyer, Virgil C. Robinson. Virgil C. Robinson said: RT @chasnote: Awful: High schools near Minneapolis selling ads on kids' lockers, [...]

  2. # Ya Heard said: October 20th, 2010 at 7:37 pm

    I would suggest watching the new film “Waiting For Superman”.

    Throwing more money at a problem solves nothing if the receivers are either incompetent, greedy or borderline criminal. Without effective policies and conditions attached to the money (that are enforced), it merely encourages the retention of ineffective teachers, fattens union bosses, etc., etc. without ever reaching the kids.

    On average we spend a heck of a lot of money on our schools and are increasingly getting little to show for it, and both parties (on a local, state and national level) are bought and paid for by interests that have no interest in changing the status quo.

  3. # Chas said: October 20th, 2010 at 8:30 pm

    I’ve heard great things about “Waiting for Superman,” and I’ll be seeing it soon. One thing is for sure, selling ads in the hallways isn’t going to save our schools!

  4. # Stephen Howard-Sarin said: October 21st, 2010 at 12:48 am

    It’s taken me a while, but I’m getting more and more bothered by kids advertising. Old-School Me says, “Market to buyers, and give them a good reason to buy.”

    When I think about how you would be successful marketing to kids who can’t possibly buy the stuff, it makes my head hurt. Seems to me the only route to the sale is to make the kid as insistent as possible — and the best way to do *that* is via emotional/social appeals that kids can’t sort through.

    Ouch, there goes my head again.

  5. # Chas said: October 21st, 2010 at 1:36 pm

    Laws across the US prohibit young people from various activities that require, if you buy into those laws, more chronological maturity. You need the wisdom of age, apparently, before we trust you to drink alcohol, vote, drive a car, get married or authorize certain medical procedures without parental consent. Which, to me, suggests that our society — rightly or wrongly — believes that people under a certain age aren’t capable of responsible decision-making. In fact, we require those “unformed” young people to go to school until they’re 16. Shouldn’t that same society feel pretty sleazy about inviting chronologically-mature persuasion professionals into public schools?

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