Wonderbra 3D Billboards
3D effects in advertising generally strike me as silly gimmicks, such as ING’s billboards in Milan that feature a real live human attached to them. What does a human being glued to the side of a bus have to do with ING financial services?
Well, I guess even for Wonderbra it’s still mostly a gimmick. They can’t think commuters will actually start wearing 3D glasses just so they can better enjoy a particular billboard. But at least, in Wonderbra’s case, 3D brings together the medium and the message.
More at Joe La Pompe, including Wonderbra’s first 3D billboard, from 1997.