Wonderbra 3D Billboards
10.19.2010
3D effects in advertising generally strike me as silly gimmicks, such as ING’s billboards in Milan that feature a real live human attached to them. What does a human being glued to the side of a bus have to do with ING financial services?
Well, I guess even for Wonderbra it’s still mostly a gimmick. They can’t think commuters will actually start wearing 3D glasses just so they can better enjoy a particular billboard. But at least, in Wonderbra’s case, 3D brings together the medium and the message.
More at Joe La Pompe, including Wonderbra’s first 3D billboard, from 1997.
[...] This post was mentioned on Twitter by Chas Edwards, Can Duruk. Can Duruk said: RT @chasnote: 3D billboards for Wonderbra and ING. One better than the other, http://bit.ly/dlo1QQ [...]
3D advertising is already the top focus of all the major corporations and their Madision Ave agencies. The company that locks down the definitive description of this kind of advertising wins. We’ve turned down huge offers for our domain name 3Dadvertising.com.
Come see us at the site, put in your bid if you want to control THE TOP advertising medium of the next decade.
3dadvertising.com