8 Weeks In, Apple Swoops Up 50% of Mobile Advertising Market

iAd Claims $60MM in 2H10 Ad Commitments

From TechCrunch coverage of Apple’s WWDC:

“Apple has iAd commitments for 2010 totaling over $60 million, which the company says represents almost 50 percent of the total forecasted US mobile ad spending for the second half of 2010. Jobs said in his keynote that Apple has only been selling iAds for 8 weeks.”

  1. # Sean said: June 11th, 2010 at 9:00 am

    Apple have understood that their market is the market when it comes to mobile and I’d be surprised if 50% doesn’t increase to 75%+.

  2. # rolfsf said: June 11th, 2010 at 12:57 pm

    Looking at the list of announced companies signing up for iAds – AT&T, Best Buy, Campbell Soup Company, Chanel, Citi, DirecTV, GEICO, GE, JCPenney, Liberty Mutual Group, Nissan, Sears, State Farm, Target, Turner Broadcasting System, Unilever and The Walt Disney Studios – I wonder who approached who first? Obviously, Apple has strong ties to AT&T and Disney, but the others are big consumer brands, most with a fairly big presence on prime time TV. Bring the big familiar names in first, the rest will follow?

  3. # Chas Edwards said: June 11th, 2010 at 3:09 pm

    Absolutely. Big brands like small doses of innovation — and giant helpings of safe bets that are validated by their competitors. Another interesting observation about their list: Apple / Quattro must have strong ad-sales leadership in the midwest. Drop Disney and ATT and you have 15 brands left. A third of them — Best Buy, JC Penney, Sears, State Farm and Target — are between Chicago and Minneapolis.

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