Razorfish Outlook 2010 Report Shows Site-Specific, CPM Buying Dominates

Razorfish 2010 Outlook

From Zack Rodgers’s summary of Razorfish’s annual digital spending report (see ):

–Display advertising within social media captured only 4% of budgets

–Investment in social-media marketing skewed toward content creation and management (eg, Facebook fan pages, blogger outreach) versus traditional advertising

–The big winners continued to be CPM campaigns or sponsorships negotiated at a site-specific level (30%) and paid search / sponsored listings (25%)

–Mobile advertising dollars remain small, but the future looks bright

–CPC rates at major search engines was between $0.56 and $0.88 per click, expected to rise in 2010

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