Brand Awareness for Twitter Equal to Facebook's

From NYT’s blog:

“While Twitter has nearly equaled Facebook in awareness among Americans — 87 percent now know of it, compared with 26 percent last year — it still lags behind in use, Teddy Wayne writes in The New York Times.”

Twitter usage is still way, way behind that of Facebook but it’s enormous awareness will keep Facebook on its toes, especially when you look at this other data point from the Edison Research study:

“[Twitter] users are more than three times as likely to follow brands and companies on Twitter as other users of social networks do, with over 40 percent using Twitter to learn about and provide opinions on brands.”

  1. # 21 Rules for Social Media Engagement | Angela Giles said: May 18th, 2010 at 2:07 pm

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