5 Tips to Successful DiggAds [Whitepaper]

Whitepaper listed in Digg

Digg and the Social Media Group teamed up on a whitepaper that analyzes performance data from DiggAds campaigns over the past 8 months, and offers 5 tips to improve campaign performance. From the introduction:

“In 2005, Digg launched with a mission to let readers curate content by voting (or “Digging”) stories they think others should read — an online newspaper of sorts where readers, not editors, determine the stories that appear on the front page. Members of the Digg community submit quality content they find on professional publications like CNN.com, independent publications and blogs like TechCrunch, video sites like YouTube, or even commercial websites such as Toyota.com or IBM.com. Other readers review these submissions and vote the best-of-the-best to the homepage. In other words, Digg readers care about the quality, relevance and timeliness of content, not whether the publisher is a publicly-traded media company, a Fortune 500 consumer electronics manufacturer, or an independent photographer posting pictures to her blog.

“Understanding that Digg readers are willing to engage with quality, branded content led to the development of new social ad products on Digg. These ads allow brands to promote their own content, provided they’re willing to let the community Digg them up (or bury them down), just like other content submitted to Digg. DiggAds, as they’re called, are a simple idea. Consumers today trust their peers over brands when it comes to credible content. If brands want their content to be considered more credible (and therefore be consumed), there is an emerging opportunity to let those same consumers curate their messages, too.”

Click here to download the PDF.

Or here to view it at SlideShare.

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