iAds v. Mobile AdSense
Toward the end of Ben Parr’s post at on the nascent mobile-advertising battle between Apple (who recently acquired Quattro) and Google (who recently acquired AdMob) he says “Google’s greatest advantage against Apple is that it has more relationships and experience with web-based advertising, and it already has the technology to back it up.” But, then again:
“If tomorrow Apple launched an ad platform for iPhone and Google launched a comparable one for Android, Apple would win simply because it has a larger base of iPhone and iPad users to advertise against, making it more enticing to developers and advertisers alike. That advantage cannot be understated.”
But it’s not just about ad-sales experience or smartphone market share. It’s also going to come down to corporate DNA, and who’s wiring is better suited to capturing the types of ad dollars being spent in mobile. If mobile advertising is driven by targeting for local advertisers and retailers offering coupons — the transactional, direct-response arena that it dominates — Google will win big. If national and global marketers put their wallets behind building brands and stimulating (rather than harvesting) demand on mobile devices, I’m putting my money on Apple.