Media Consumption Among 8-18 Year Olds

Interesting stats from the latest Kaiser Family Foundation study of media consumption among young people (via Business Insider):

Young people spend more time consuming media on their cellphones than talking into them.

Media v Talking via Cellphones

They’re watching 38 more minutes per day of TV content in 2009 versus 2004, but 25 minutes less (per day) of it is live on an actual TV.

TV content up while live TV-watching is down

Reading books is up almost 20% (21 minutes to 25 minutes per day) since 1999. But magazine and newspaper reading are down 40% and 57%, respectively, to 9 minutes and 3 minutes per day. Time spent reading anything on paper (38 minutes) is dwarfed by time spent watching TV content (4 hours 29 minutes) or time in front of a computer (1 hour 29 minutes).

Time spent reading books, magazines and newspapers

  1. # Tweets that mention Media Consumption Among 8-18 Year Olds -- Topsy.com said: April 12th, 2010 at 5:52 am

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  2. # Greg Hay said: April 12th, 2010 at 5:29 pm

    Interesting that Books are up and on a steady increase for 10 years while all other “conventional” medias are down. Harry Potter and Twilight?

    Also interesting that these numbers are not showing is the same “panel” of users there were 18 in 1999, have their habits shifted? This is look essentially at 3 generations and comparing them.

  3. # Chas said: April 12th, 2010 at 9:41 pm

    Well, unless you’re recommending his books to others besides me, I’m betting it’s not Louis-Ferdinand CĂ©line!

  4. # Why teens are completely changing the course of the media industry « Hard Knox Life (@daveknox) said: April 13th, 2010 at 1:52 pm

    [...] M2: Media in the Lives of 8- to 18-Year-Olds. I came across the study thanks to a post by Chas Edwards at Digg who called out some really interesting stats such [...]

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