Baby Boomers Quickly Increasing Usage on Social Networks

eMarketer Data on Social Networking by Age Group

“[A year ago] a Pew Internet and American Life Project study found that 20% of online adults 45-54 years old (the ‘younger’ Boomers) and 10% of online adults 55-64 (the ‘older’ Boomers) were participating in social networks…. Boomers are, in fact, joining and participating in social networks. Deloitte late last year found that 46% of Boomers maintain at least one social networking profile — up significantly from 2007.”

Full story at MediaPost.

  1. # Social Networks – other social networks | Know Marketing Blog said: February 8th, 2010 at 3:31 pm

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