Apple to Sell Ads on iPhones, iPods and iTablets?
01.25.2010
Back in November, the NY Times reported that Apple filed a patent for un-skip-able ads for iPhones and iPods. Speculation at the time by ChasNote reader RolfSF:
“methinks this is geared more toward some of the ad-supported software models, perhaps giving some ‘free’ iphone apps a means to be free for a price.”
RolfSF was listening in on Apple’s earnings call earlier today and heard something that confirms his speculation: Peter Oppenheimer said the company had acquired Quattro to “offer developers a seamless way to make more money” in their apps, particularly free apps.
You have to wonder if Apple plans to staff an ad sales team.
[...] Read more: Apple to Sell Ads on iPhones, iPods and iTablets? [...]
(re: ad sales team) Actually, I think you were the only one thinking about that
[...] Apple to Sell Ads on iPhones, iPods and iTablets? (Chasnote. This, IMHO, will be Apple’s undoing if they approach this wrong. It’s not in their DNA. Remind me to write a post about company DNA…) [...]
Tac–Someone has to speak for under-appreciated ad sales folks!
Have you been reading about the new iPad? i dont think it will be as big and cool as apple think it will be.
Collin–I’ve been watching the mixed reviews roll in. But I’m guessing Apple will continue to improve it, and along the way I bet we’ll see some new revenue models for newspapers and magazines. I’m wondering if we’ll see Apple get into the ad-sales business directly?
[...] Apple to Sell Ads on iPhones, iPods and iTablets? (Chasnote. This, IMHO, will be Apple’s undoing if they approach this wrong. It’s not in their DNA. Remind me to write a post about company DNA…) [...]