Readers Engaging with Content More, But Doing It Less On-site

PostRank Chart

From a summary of a recent PostRank study published at Read/Write Web:

“The big picture is that total engagement with online content is growing while on-site engagement is declining in significance as off-site engagement like link sharing on social networks grows.”

In other words, more people are doing something with the content they read (commenting, sharing, voting), but they’re doing it on the large social platforms like Facebook, Twitter and Digg rather than in the comments fields on the sites where the content originates.

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