Comments on: Apple Files Patent for Un-skip-able Ads on iPhones, iPods http://chasnote.com/2009/11/15/apple-files-patent-for-un-skip-able-ads-on-iphones-ipods/ Metrics, successes & flaming disasters in digital marketing Thu, 18 Mar 2010 01:55:44 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Apple to Sell Ads on iPhones, iPods and iTablets? http://chasnote.com/2009/11/15/apple-files-patent-for-un-skip-able-ads-on-iphones-ipods/comment-page-1/#comment-64982 Apple to Sell Ads on iPhones, iPods and iTablets? Tue, 26 Jan 2010 04:51:28 +0000 http://chasnote.com/?p=2670#comment-64982 [...] in November, the NY Times reported that Apple filed a patent for un-skip-able ads for iPhones and iPods. [...] [...] in November, the NY Times reported that Apple filed a patent for un-skip-able ads for iPhones and iPods. [...]

]]> By: rolfsf http://chasnote.com/2009/11/15/apple-files-patent-for-un-skip-able-ads-on-iphones-ipods/comment-page-1/#comment-62703 rolfsf Mon, 23 Nov 2009 23:44:35 +0000 http://chasnote.com/?p=2670#comment-62703 Chas - What is free? If I search for something via the google search box built into Safari, Apple gets some fraction of a cent. Is that search free? Or is it ad supported? OK, maybe that's stretching it. When you open iTunes, do you see music, movies and tv shows, or do you see ads? I'd argue that upon opening that app, you're forced to see advertising. When you search for a particular song or artist, you're using the software and seeing search results. But you can't easily get to the search results without seeing the advertising. The software is 'free'. But those ads are so pretty! My point - Apple gives lots of software away for 'free', and has lots of advertising in it's interfaces, when appropriate. Chas – What is free?

If I search for something via the google search box built into Safari, Apple gets some fraction of a cent. Is that search free? Or is it ad supported? OK, maybe that’s stretching it.

When you open iTunes, do you see music, movies and tv shows, or do you see ads? I’d argue that upon opening that app, you’re forced to see advertising. When you search for a particular song or artist, you’re using the software and seeing search results. But you can’t easily get to the search results without seeing the advertising. The software is ‘free’. But those ads are so pretty! My point – Apple gives lots of software away for ‘free’, and has lots of advertising in it’s interfaces, when appropriate.

]]> By: Chas http://chasnote.com/2009/11/15/apple-files-patent-for-un-skip-able-ads-on-iphones-ipods/comment-page-1/#comment-62504 Chas Tue, 17 Nov 2009 16:39:44 +0000 http://chasnote.com/?p=2670#comment-62504 Rolf--I think you're on to something. But giving stuff away for free doesn't sound very Apple, nor does mucking up gorgeous UIs with advertising of any kind. But I know they've been thinking hard about ad models for at least a few years. I spoke to a recruiter a few years ago who seemed to be on the hunt for ad sales types to work at Apple.... Rolf–I think you’re on to something. But giving stuff away for free doesn’t sound very Apple, nor does mucking up gorgeous UIs with advertising of any kind. But I know they’ve been thinking hard about ad models for at least a few years. I spoke to a recruiter a few years ago who seemed to be on the hunt for ad sales types to work at Apple….

]]> By: rolfsf http://chasnote.com/2009/11/15/apple-files-patent-for-un-skip-able-ads-on-iphones-ipods/comment-page-1/#comment-62503 rolfsf Tue, 17 Nov 2009 02:04:47 +0000 http://chasnote.com/?p=2670#comment-62503 methinks this is geared more toward some of the ad-supported software models, perhaps giving some 'free' iphone apps a means to be free for a price. methinks this is geared more toward some of the ad-supported software models, perhaps giving some ‘free’ iphone apps a means to be free for a price.

]]> By: Tweets that mention Apple Files Patent for Un-skip-able Ads on iPhones, iPods -- Topsy.com http://chasnote.com/2009/11/15/apple-files-patent-for-un-skip-able-ads-on-iphones-ipods/comment-page-1/#comment-62500 Tweets that mention Apple Files Patent for Un-skip-able Ads on iPhones, iPods -- Topsy.com Mon, 16 Nov 2009 14:35:45 +0000 http://chasnote.com/?p=2670#comment-62500 [...] This post was mentioned on Twitter by koach, AppleNewsies. AppleNewsies said: Apple Files Patent for Un-skip-able Ads on iPhones, iPods / http://bit.ly/3iNds6 [...] [...] This post was mentioned on Twitter by koach, AppleNewsies. AppleNewsies said: Apple Files Patent for Un-skip-able Ads on iPhones, iPods / http://bit.ly/3iNds6 [...]

]]> By: Timothy Daloisio http://chasnote.com/2009/11/15/apple-files-patent-for-un-skip-able-ads-on-iphones-ipods/comment-page-1/#comment-62496 Timothy Daloisio Sun, 15 Nov 2009 16:38:51 +0000 http://chasnote.com/?p=2670#comment-62496 Apple wouldn't be foolish enough to "use" this patent as is would they? Apple wouldn’t be foolish enough to “use” this patent as is would they?

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