Cisco Product Placement in 30 Rock
Nobody does product placement better than 30 Rock. Instead of taking the money and quietly hiding the product on set, 30 Rock leans in — hard. In the latest episode, Alec Baldwin’s Jack Donaghy is required by circumstances to video conference, and the show’s writers take it over the top by working in lines that make Jack sound like he’s reading from the Cisco TelePresence brochure.
The lost opportunity (for Cisco and for NBC) is that the product-placement scene is locked up at Hulu. You can watch it there by scrolling through the episode, but it would reach many more eyeballs if fans could excerpt the clip and set free on YouTube.