EA’s Dragon Age: Content and Ads Working Well Together

Digg EA
11.04.2009

EA is promoting Dragon Age on Digg with Digg Ads units on the homepage. At the same time, reviews of Dragon Age (this one from Joystiq) are also making their way to Digg’s homepage organically, based on votes by Digg readers.

Dragon Age Digg Ads and Organic Reviews

I love it when this happens. You know you’re serving relevant ads to an audience when that audience votes up the brand or product on its own.

(Thanks, Mac!)

(Disclosure: I work for Digg.)

1 Comment
  1. # Digg users express (justifiable?) concern over site’s front page ads. | IPR Blog said: November 19th, 2009 at 10:10 am

    [...] what cost? Chas Edwards, Chief Revenue Officer at Digg updated his blog with a post called “EA’s Dragon Age: Content and Ads Working Well Together” and wrote: ” EA is promoting Dragon Age on Digg with Digg Ads units on the homepage. [...]

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