Banner Ad Turns 15

HotWired in 1994

It all started on HotWired, the website alter ego of Wired Magazine, 15 years ago today. From :

“On October 27, 1994, hosted ads from Volvo, AT&T, MCI, Club Med, Zima (!) and 1-800-Collect. Frank D’Angelo, founder and partner of CL&S, the ad agency behind a few of the ads, writes on Ad Age today that one of the banners reached an astounding 78% click-through rate.”

  1. # Tac Anderson said: October 28th, 2009 at 3:13 pm

    Ahh… the good old days before ad blocker plus and skepticism when manly geeks drank Zima.

  2. # Chas said: October 29th, 2009 at 3:39 pm

    Tac–You trying to tell me you’ve stopped drinking Zima?!

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