Banner Ad Turns 15
10.27.2009
It all started on HotWired, the website alter ego of Wired Magazine, 15 years ago today. From SAI:
“On October 27, 1994, HotWired.com hosted ads from Volvo, AT&T, MCI, Club Med, Zima (!) and 1-800-Collect. Frank D’Angelo, founder and partner of CL&S, the ad agency behind a few of the ads, writes on Ad Age today that one of the banners reached an astounding 78% click-through rate.”
Ahh… the good old days before ad blocker plus and skepticism when manly geeks drank Zima.
Tac–You trying to tell me you’ve stopped drinking Zima?!