eMarketer: Search Still Drives More Traffic, But Social Sites Drive More Loyal Traffic
“Visitors are good, but loyal visitors are even better. Where can you find them?
“According to research by ad network Chitika, social sites Facebook and Digg are more likely to send returning traffic your way than search engines such as Yahoo!, Google and Bing.
“More than one-fifth of users referred to a site by Facebook visited at least four times in the course of a week. Less than 12% of Google-referred visitors were as loyal.”
The vast majority of traffic still comes from search engines, but this data suggests that while we use search to find a particular nugget of information, we’re more likely to use social media to discover new sites.