Digg, FM, Gawker Help Advertisers Speak the Grammar of Social Media
10.26.2009
From Adweek:
“Gawker, Federated Media, Digg and others are lending a hand with brands looking to fit into their environments without being relegated to the sidelines with run-of-the-mill banner ads. The increased leeway these publishers have in crafting messages centers on the belief that they’ll resonate better than if an ‘outsider’ — whether agency or brand — tried to do it on their own.
“In many ways, the publishers are trying to pull off the same trick as magazines such as Vogue or Wired: making ads a seamless part of the content experience. The difference, publishers say, is that crafting a print ad that adheres to the style and tone of a magazine is easier for an agency to do than getting the vibe of a tight-knit community.”
[...] posted an excerpt of this story earlier in the week. Comment on post digg_url = [...]
[...] attract and engage with those audiences every day. As more publishers help advertisers learn to speak the native languages of their audiences, it turns up the heat on agencies, who have historically played this role, as well as smaller [...]
[...] attract and engage with those audiences every day. As more publishers help advertisers learn to speak the native languages of their audiences, it turns up the heat on agencies, who have historically played this role, as well as smaller [...]