ChasNote

We spoke to a handful of journalists this week about the early results from Digg Ads, the ad units that let marketers promote their own content on Digg’s homepage, and let Digg readers Digg up the ads they like (and bury ones they don’t).

From WSJ:

“Since Digg Ads started in August, with advertisers such as Intel, Amazon, Toyota and Threadless on board, the average campaign gets a 1% click-through rate, and popular ones more than double that…. Unlike traditional online campaigns that send consumers to corporate sites, some of the best-performing Digg Ads instead link to news stories and blog posts. Toyota, for example, used an ad to promote an article on How Stuff Works, where a Prius display ad ran. And the ability to vote ads up or down gives marketers feedback on what consumers thought of the campaign.”

NY Times: Digg’s Vote-for-Ads Experiement Is Raising Revenue.

Adweek: Digg Plots Ad Network.

Mediapost: Digg Ads Showing Solid Results.

ClickZ: Digg’s Quality-Priced Ads Perform for Toyota, Amazon

iMediaConnection: Digg’s Ad-Voting Program Brings In Cash.

PaidContent: Digg Looks to Expand CPC Program Into Its Own Ad Net.

EConsultancy: Digg Expands Its Ad Voting System with Ad Network Plans.

Direct Traffic Media: Digg Online Advertising Gets Thumbs Up.

Mediabistro’s Bay Newser: Digg to License Ad Functionality.