Digg Ads: It’s Just the Beginning
As some of you may know, Digg Ads is now officially open for business.
Digg Ads are the ad units that let marketers promote their own content on Digg’s homepage, and let Digg readers Digg up the ads they like (and bury ones they don’t). So far, we’ve received positive feedback from the Digg community on this new approach to advertising.
We’re very excited about this at Digg, and not because we’ve found a few extra pixels to sell to advertisers but because Digg Ads is our first step in the direction of helping marketers speak to the Digg community in the local language of Digg. Nearly forty million people visit Digg each month (17.4MM US visitors, per Comscore) because they want to discover new content that’s been vetted by the rest of the community. Yellow boxes with numbers in them are an indication that the content on the other end of the blue link is interesting, important or funny to other Diggers.
As marketers perfect their skills as web publishers and invest more aggressively in content creation — content about their products and services, as well as general content that might be useful to their customers — it creates an opportunity for better advertising experiences: ads we don’t feel the need to block, skip or ignore. Digg Ads, we hope, will give those marketers a real-world proving ground — a place to measure their success in making content that’s relevant to their customers. And it will give Digg readers a feedback mechanism to make the ads (and the content promoted in those ads) better over time.
If we can help brands learn the native language spoken at Digg, the better the odds that advertisers and Diggers can get to know each other and have a constructive, two-way conversation.
More updates and announcements around Digg Ads coming soon.