ChasNote

I know this concept isn’t brand new (can anyone help me track down those Zippo lighter ads where the flame in one banner heats up the scene in the other?), but I love it every time I see it: Coordinated banner ads in which animation in one triggers animation in the other. In this case, a horizontal bottle of Budweiser American Ale pours itself into a waiting pint glass in a 300×600 unit.

Extra credit (in my book!) that Bud is running this campaign on Digg.