4 Out 5 Online Americans Participate in Social Media
Two things stand out for me.
1. More than 80% of the US internet population is at least consuming content created by or distributed by social media platforms.
2. Nearly a quarter of the US internet population actively creates (blogs or publishes into services such as Twitter) or actively curates (a group Forrester calls “Collectors” who help aggregate or re-organize content via platforms like Digg).
Both are staggeringly big populations.