4 Out 5 Online Americans Participate in Social Media

Josh Bernoff summarizes topline findings from Forrester’s 3rd annual social-media audience study, The Broad Reach of Social Technologies.

Forrester Chart on Social Media Populations

Two things stand out for me.

1. More than 80% of the US internet population is at least consuming content created by or distributed by social media platforms.

2. Nearly a quarter of the US internet population actively creates (blogs or publishes into services such as Twitter) or actively curates (a group Forrester calls “Collectors” who help aggregate or re-organize content via platforms like Digg).

Both are staggeringly big populations.

Leave a Reply