Twitter Gets Credit for Strong 'Inglourious Basterd' Opening Weekend

Brad Pitt in Inglourious Basterds

From Mashable.

“There seems to be a growing belief in Hollywood that Twitter is becoming an increasingly important component of box office success. The so-called ‘Twitter effect’ either sees a movie’s opening weekend numbers increase or decrease on Saturday and Sunday based on the 140 character reviews coming out from early viewers on Fridays.”

But Mashable is less convinced than Hollywood Reporter’s Risky Biz Blog that Twitter deserves all the credit.

“It is conceivable that people actually, you know, call, text, and talk to each other about movies, which would create a similar effect. However, Twitter and Twitter search is undoubtedly making thousands of opinions instantly accessible, and it’s hard to discount that it may be playing a role in ticket sales.”

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