You are currently browsing the archives for August, 2009.

SAI: Michael Jackson's Death Saves Magazines

Michael Jackson

Quite a headline from Silicon Alley Insider. From the story:

“Michael Jackson tributes and book-a-zines have generated $55 million in additional newsstand sales for magazine publishers, providing one bright spot, however somber, amid widespread newsstand declines so far this year.

“‘Based on our estimates, we’re at about almost $67 million in Michael Jackson product,’ said Gil Brechtel, president-CEO of the Magazine Information Network, often called MagNet, which tracks data from wholesalers and retailers.”

Integrated Digg Widget Boosts Time.com Traffic

Digg Widget on Time.com

Time.com replaced it’s collection of “share” buttons — encouraging readers to upload Time stories to social media link-sharing platforms such as Digg, Facebook, LinkedIn, StumbleUpon, Reddit and others — with a single smart widget that shows other Time stories that have been voted up by the Digg community (above). As a result, Time’s traffic from Digg has spiked 164% in less than a year, to 1.3 million visitors to Time per month. From :

“Time.com’s traffic trajectory in 2009 has been skyward, thanks in no small part to a partnership with Digg.com. The venerable newsweekly’s Web offshoot has seen its audience balloon by 41 percent versus last year, landing at 6.7 million unique users in July, per Nielsen Online stats. And according to John Cantarella, Time.com’s general manager, some of that growth is attributable to a 164 percent increase in traffic from the social news property since January.”

Deeper integration of the Digg experience at the Time.com site is helping to bump more Time.com stories to Digg’s homepage — from 55 stories per month to over 100 — which in turn drives significant traffic back to Time.com. Newsweek, Wired and Telegraph UK are seeing similar results. As my colleague Bob Buch told Adweek, Wired’s traffic from Digg has doubled in the past six months, and Telegraph UK has seen an eleven-fold jump.

Travel, Tech and Auto Content Capturing Highest Online CPMs

CPMs by Vertical, According to Adify

That’s according to Adify sales data assembled as a Chart of the Day at SAI. No surprises in the composition of the top 3. It’s interesting, though, to see the categories that are experiencing a post-recession bounce: tech, food and real estate.

Old School Ad Targeting: Milk Carton Messaging

Ads on Milk Cartons

We’ve all seen notices for missing children on the sides of milk cartons, so it’s hard to argue that we’re not paying attention. National brands have drawn the same conclusion. From NYT:

“BoxTop [a company that sells ad space on milk cartons] focuses on products with ‘an affiliation with milk,’ namely, [BoxTop president Chris] Barkley said, ‘all the big cereal players and the cookie players.’ General Mills promoted Cheerios with stickers on gallon jugs, and Kraft nudged shoppers toward the snack aisle with ads for Honey Maid graham crackers. In stores in New York and other major American markets this summer, stickers appeared promoting Duncan Hines with a photo of brownies and the text: ‘Cold Milk, Warm Brownies, mmmmmmmm.’”

4 Out 5 Online Americans Participate in Social Media

Josh Bernoff summarizes topline findings from Forrester’s 3rd annual social-media audience study, The Broad Reach of Social Technologies.

Forrester Chart on Social Media Populations

Two things stand out for me.

1. More than 80% of the US internet population is at least consuming content created by or distributed by social media platforms.

2. Nearly a quarter of the US internet population actively creates (blogs or publishes into services such as Twitter) or actively curates (a group Forrester calls “Collectors” who help aggregate or re-organize content via platforms like Digg).

Both are staggeringly big populations.

Digg Dialogg with Timothy Geithner

“Treasury Secretary Timothy Geithner explains to Deputy Managing Editor Alan Murray the need to keep the Federal Reserve free from political influence, plus answers other questions submitted and voted on by Digg users in partnership with The Wall Street Journal.”

At WSJ.

Twitter Traffic Booms Outside US, Flattens Out in US

Comscore on Twitter's Global Growth

Chart from SAI.

Twitter Gets Credit for Strong 'Inglourious Basterd' Opening Weekend

Brad Pitt in Inglourious Basterds

From Mashable.

“There seems to be a growing belief in Hollywood that Twitter is becoming an increasingly important component of box office success. The so-called ‘Twitter effect’ either sees a movie’s opening weekend numbers increase or decrease on Saturday and Sunday based on the 140 character reviews coming out from early viewers on Fridays.”

But Mashable is less convinced than Hollywood Reporter’s Risky Biz Blog that Twitter deserves all the credit.

“It is conceivable that people actually, you know, call, text, and talk to each other about movies, which would create a similar effect. However, Twitter and Twitter search is undoubtedly making thousands of opinions instantly accessible, and it’s hard to discount that it may be playing a role in ticket sales.”

Tattoo Advertising: $40k per Forehead

I found this listing on eBay.

eBay Listing for Ad Tattoos

Truth be told, I found it on Digg while I was searching for “advertising” stories. (I’m not currently looking to place the ChasNote logo on someone’s head!)

My favorite part is where the sellers veer from AAAA/IAB standard terms and conditions: “No Returns Accepted.”

This isn’t the first time I’ve come across enterprising individuals offering branded tattoos to the highest bidder. Three years ago a Salt Lake City woman made $10,000 in exchange for tattooing GoldenPalace.com (in letters an inch tall, per the agreement) on her forehead. By my very rough math, I calculated that she earned an effective CPM of just $11.42.

Product Placement in Mad Men Causes Controversy in UK

Mad Men cast

According to Daily Mail UK, “secret” product placement in the show by brands such as London Fog and Stoli “could have been a plan masterminded by Donald Draper himself.” Secret?! Have you seen the show??

(Note: While product placement is a wide-spread practice in American movies and TV shows, it’s frowned upon in the UK and prohibited by the BBC’s internal guidelines.)