Magazine Ad Pages Will Never Fully Recover

From :

Decline in Mag Ad Pages, 2008 to 2009

“surely even the recession can’t explain this many lost ad pages — the dominant source of magazine income and measure of their financial health. Monthlies’ ad pages through their August issues had already sunk 22%, according to the Media Industry Newsletter, with drops topping 40% at Dwell, Ebony, Men’s Journal, Town & Country, Gourmet, National Geographic Traveler, Veranda, Saltwater Sportsman, Teen Vogue, Sound & Vision, Wired and others. Then ad pages in fashion and beauty titles’ big September issues — the most important month for them and for their advertisers — fell by double digits for nearly everyone.”

Leave a Reply