NYTimes Editors Ignore Readers' Input in Shaping Front Page

New York Times deputy managing editor Jonathan Landman tells The Observer: “nothing about the Web has changed the front page of the paper in any fundamental way.”

Odd, isn’t it? I agree with The Business Insider: “Web editors simply must pay attention to readers’ clicks for two obvious reasons. It’s the main way readers can show what kinds of stories they care about.”

Meanwhile, what’s this NYTimes prototype?

NYT Prototype

  1. # rolfsf said: July 24th, 2009 at 3:19 pm

    It’s an interesting problem – I don’t think they’re saying that they don’t pay attention to it, but that they don’t want real time clicks to influence the brand, which is a valid point, I think. The NYTimes ‘front page’ is very much part of their brand.

    In a post about a related ‘prototype’ that NY Times was playing with (http://firstlook.blogs.nytimes.com/2009/02/04/internet-explorer-8-web-slices/), the few readers who commented either complained about the technology or what the Times was thinking… like: “Does this portend that with a tech gimmick the Times hopes to move to a shallower, nightly news, style information, and still get a following?”

    So to open this up, does it really matter if the home page doesn’t react to traffic, if the traffic can get to where it’s going? The beauty of the web and modern web applications, etc., is that they let us have it our way. I don’t have to go past the Time’s home page if all I really want to see is the Arts.

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