Cost Per Action for Mobile Ads: $0.67 to $85

From Ad Age:

“The cost of getting individual hand-held users to respond to a recent mobile ad campaign ranged from 67 cents to $85 dollars each, according to Michael Collins, CEO of the Joule mobile marketing agency. ….he cited the example of wild cost variations to emphasize the barriers of complexity and inconsistency that continue to hobble to growth of the mobile ad industry.”

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