Evian Roller Babies: Viral Video or Good TV Commercial?

When I last checked, the above Evian video had been viewed over 5.5 million times on YouTube, so talking about it as the latest viral-video success story. What distinguishes a “viral-video success story” from a good TV commercial that’s available online? In other words, does the fact that most TV commercials don’t go viral just mean that most TV commercials aren’t that good?

  1. # Roller Babies | All Days Long said: July 14th, 2009 at 10:11 am

    [...] Evian Roller Babies: Viral Video or Good TV Commercial? By Chas Evian Roller Babies: Viral Video or Good TV Commercial? Evian TV Viral. 07.14.2009. When I last checked, the above Evian video had been viewed over 5.5 million times on YouTube, so everyone's talking about it as the latest viral-video … ChasNote – http://chasnote.com/ [...]

  2. # Mediavorous » Blog Archive » Links for July 9th through July 14th said: July 14th, 2009 at 7:02 pm

    [...] Evian Roller Babies: Viral Video or Good TV Commercial? – Very sharp observation from Chas: "When I last checked, the above Evian video had been viewed over 5.5 million times on YouTube, so everyone’s talking about it as the latest viral-video success story. What distinguishes a “viral-video success story” from a good TV commercial that’s available online? In other words, does the fact that most TV commercials don’t go viral just mean that most TV commercials aren’t that good?" [...]

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